This Case Study, "International Law Firm Wins Patent Licensing Mandate", shows in literally graphic terms exactly how effective the proper use of patent analytics can be, not just in the hands of competing businesses but also when used by a law firm with intellectual property expertise when it competes with other law firms in pitching for a role advising a major corporate player.
The firm wanted to expand its relationship with an existing client in the automotive sector by securing the strategic advisory role in a global patent licensing initiative relating to autonomous vehicles.
A significant client in the automotive sector was looking to appoint one of its panel firms as the lead adviser on an IP licensing project in the field of autonomous vehicles. The firm know that a number of the firms in the ‘beauty parade’ had the capability and credentials necessary to do the work.
Due to intense competition, there is intense pressure to differentiate legal services, in terms of both quality and efficiency. At the time of the pitch, the firm had limited information about the client’s licensing strategy and less than a week to prepare. The challenge was to gain insight into the project with limited time and resources at their disposal.
Access to Cipher enabled the firm to respond to the challenges in the following ways:
The automotive portfolio was comprised of over 10,000 families. Cipher instantly generated a view of the portfolio at a technology level, which isolated the clusters relating to autonomous vehicles.
|Fig 1: Company (Automotive) Clusters|
|Fig 2a: Geography|
|Fig 2b: Age|
The starting point for any licensing project of this sort is to understand the patent landscape. Cipher’s ability to identify and analyse companies owning similar portfolios was pivotal at this stage.
|Figure 3: Comparables|
Cipher provided the flexibility to identify both the major incumbents, and the smaller players. Both of these analytical perspectives are essential to the formulation of a holistic licensing strategy.
This insight bolstered the market research that the team was able to generate from conventional sources.
The firm won the mandate, with client feedback highlighting a number of features of the pitch:
• Specific issues were addressed supported with powerful visualisations, representing a massive improvement on presenting the capabilities of the firm in abstract terms
• Emerging companies were identified by the Cipher report that were not on the radar based on work that had earlier been undertaken by the client
• The scope of the firm’s mandate was extended to include further in-depth portfolio studies, building on the findings presented in the initial Cipher reports.
You can also download a rather more polished version of this Case Study from the Aistemos website here