|Value creation means much|
more than increasing production
Nigel will start by outlining what IP analytics is: in effect, it's a blend of big data (on patent ownership and use data, eg licensing and litigation), data science, and visualisations. He will then explain how the current status quo is that, while firms use scientific papers, publications, market research etc as input into decisions, analytics is not part of mega trend planning for R&D teams. When 80% [while this figure is disputed, the point it makes remains valid] of technical information information is found only in patents, firms are certainly missing a trick.
Next Nigel will make the point that, placed in context of questions of infringement and exclusivity, the need for a change in how we view IP analytics is even more important. The presentation will continue by focusing on the lack of information that has historically been a barrier to using patent analytics. Three questions in particular fall to be addressed on a regular basis: (i) who actually owns relevant patents? (ii) which are the relevant patents, and (iii) where are they protected?
This all leads to the Grand Finale, which will highlight that these problems have now been solved, introducing the Cipher analytics tool and giving a short demonstration of how Cipher works for R&D landscaping.
If you are attending this event, do say "hello" to Nigel and tell him what you think. If you have any constructive comments and criticism, you will find that he's an attentive listener and a quick learner.