Friday, 22 July 2016

"Patent Strategy and Cost Management: How Many is Enough?": a reminder

Earlier this month we posted this notice on "Patent Strategy and Cost Management: How Many is Enough?" --  a forthcoming Aistemos webinar which takes place on Tuesday, 16 August 2016, starting at 1500 pm BST. The thinking behind this webinar can be explained with a few short words on the topic of "How many is enough?", a question that refers to patent portfolios and their management.  As the organisers explain:
"It is too easy to accumulate large portfolios, but harder than ever to be sure that they contribute to the organisations IP and business strategy". 
Contributors to this webinar are Nigel Swycher (Aistemos CEO) and  his colleague Marcus Malek (Head of Strategy), who will review the experiences of major corporates that have used patent analytics in order to deliver major savings in portfolio management costs [our recent blogpost here offers a case study in how such costs savings can be made]. In short, those companies do this by optimising their internal strategy and benchmarking their approach by reference to the activity of similar organisations.

Over the course of 20 minutes, Nigel and Marcus will explain how advanced data analysis and analytics provides the opportunity to
  • understand the economics of building a global portfolio
  • compare patenting strategy and cost across internal divisions, and by reference to similar technologies
  • benchmark your company or division against the cost profiles of other similar organisations
  • utilise cost profiling as a means to gain unique competitive intelligence
  • please reserve your place now and register below.
There will also be an opportunity to ask questions, which Nigel and Marcus very much welcome.

You can register for this webinar by clicking here.

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